I helped to launch and manage the email channel for a wellness subscription company. We build our relationship on transparency and we achieved amazing results in a span of a year.
56.7% Average Open Rate
5.63% Average Conversation Rate
Full Management
Strategic Approach
The implementation encompassed building the entire email marketing ecosystem from the ground up. This included developing targeted lead magnets, creating multi-channel lead generation systems, and designing sophisticated email campaign flows.
A key differentiator was the implementation of multilingual campaigns with region-specific segmentation, ensuring relevant communication across different markets and languages.
The automation architecture included advanced segmentation and personalization logic, creating dynamic customer journeys that adapted to subscriber behavior and preferences.
Transformative Results
Our strategy delivered exceptional performance across all key metrics:
Open Rate: 55.7% vs industry median of 35.9%
Click Rate: 6.39% vs industry median of 2.38%
Click-through Rate: 11.5% vs industry median of 7.08%
Conversion Rate: 5.63% vs industry median of 0.0903%
Revenue Per Recipient: $2.70 vs industry median of $0.11
55.7%
Open Rate
6.39%
Click Rate
5.63%
Conversion Rate
Why This Approach Works?
My methodology focuses on:
Data-driven optimization for every campaign element
Focus on subscriber engagement and value delivery
Balance between promotional and educational content
